The term startup refers to a company in the first stages of operations. Startups are founded by one or more entrepreneurs who want to develop a product or service for which they believe there is demand. These companies generally start with high costs and limited revenue, which is why they look for capital from a variety of sources such as venture capitalists.
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All figures in this report are drawn from GlobalWebIndex’s online research among internet users aged 16-64. They only interview respondents aged 16-64 and our figures are representative of the online populations of each market, not its total population.